LinkedIn Allows Advertisers To Target By Job Title, Age Group

LinkedIn, has released new features, that allows advertisers on the professionally focused social network to target users based on their job title, age group, the company that they work for, and the LinkedIn group to which they belong. This would allow marketers to users more accurately. Prior to this, LinkedIn only allowed for ads to be targeted based upon location and industry.

LinkedIn, has released new features, that allows advertisers on the professionally focused social network to target users based on their job title, age group, the company that they work for, and the LinkedIn group to which they belong. This would allow marketers to target users more accurately. Prior to this, LinkedIn only allowed for ads to be targeted based upon location and industry.

LinkedIn has moved down this path, due to a huge demand by advertisers.

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