Study: 67% Americans Support 'Do Not Track'
The FTC, Obama administration and Congress have all weighed in recently on the need to better regulate how online advertisers collect users' data on the Web. And now a new poll has given voice to the opinions of those very Internet users the government wants to protect. And the message to online advertisers is clear: do not track me.
The FTC, Obama administration and Congress have all weighed in recently on the need to better regulate how online advertisers collect users’ data on the Web. And now a new poll has given voice to the opinions of those very Internet users the government wants to protect. And the message to online advertisers is clear: do not track me.
61 percent of U.S. Internet users reported noticing that some online ads appear to be targeted at them based on their Web-browsing habits, but 90 percent said they pay little or no attention to those online ads, according to the newly
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