How Twitter Killed Morgan Freeman: The Anatomy of a Rumour
On Thursday December 16th at approximately 5 p.m. eastern time, Morgan Freeman died - at least according to twitter. 24 hours later, Morgan Freeman is (thankfully) still alive, CNN is denying responsibility for the rumour, and the tweet has been removed. A breakdown of the incident reveals that, especially in the social media era, you can't believe everything you read.
On Thursday December 16th at approximately 5 p.m. Eastern Time, Morgan Freeman died – at least according to twitter. 24 hours later, Morgan Freeman is (thankfully) still alive, CNN is denying responsibility for the rumour, and the tweet has been removed. A breakdown of the incident reveals that, especially in the social media era, you can’t believe everything you read.
- December 16th at at 5pm (ET) a tweeter who goes by the name @originalcjizzle posts: “RT @CNN: Breaking News: actor Morgan Freeman has passed away in his Burbank home<< wow legendary actor #RIPmorganfreeman.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in