Could a Do-Not-Track Tool on Firefox Protect Your Privacy?
The good news for Internet users concerned about their privacy online? Mozilla is reportedly exploring putting anti-tracking features on its popular Firefox browser so that users can keep their online activities from being monitored. The bad news? Mozilla recently rejected a more powerful privacy protection tool under pressure from the advertising industry. Can capitalism and online privacy co-exist?
The good news for Internet users concerned about their privacy online? Mozilla is reportedly exploring putting anti-tracking features on its popular Firefox browser so that users can keep their online activities from being monitored. The bad news? Mozilla recently rejected a more powerful privacy protection tool under pressure from the advertising industry. Can capitalism and online privacy co-exist?
The Wall Street Journal was the first to report that the Mountain View, Calif.-based Mozilla was exploring options to give users the option of a do-not-track tool that would allow them to opt-out of having their data collected by advertising companies.
Mozilla was certainly happy to have that story out as an increasingly brighter spotlight is placed on users’ concerns that their privacy is at risk for the sake of advertisers who want to target their ads to the most receptive audience.
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