This Week in Consumer Web - Marketing is the New Social Media

Finally, after decades of neglect, companies and firms are investing in consumer web, which for those who are unfamiliar, is the experience of the end-user interacting directly with the end-provider. We aren’t talking a product-user communicating through a PR agency, we are talking a product user connecting directly to the source and offering payment or feedback, and usually not both. This week Kleiner Perkins opens up a new $250MM fund for social media related companies and Get Satisfaction teams up with GoodData to track “consumer metrics.”