Will Check-Ins Spur the Return of 'Must See TV'?
Just as consumers get used to “checking in” on each other’s every move, from the grocery store to the neighborhood bar, the fad is invading an even more private space: your television set.
The success of location-based apps like Foursquare and Facebook Places have prompted media companies to quickly secure deals with check-in start-ups like Miso, Philo, Starling and GetGlue. But will these partnerships be able to do for content what Foursquare did for locations?
For media companies the apps are a way to build loyalty programs to reward their most dedicated watchers.
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