Playfish Adds In-App Like Buttons to Virtual Goods in Pet Society
Playfish’s Pet Society has implemented the Like button on virtual goods in the game — one of the first, if not the first such integrations by any developer after Facebook began allowing them to put Like buttons on specific content within their apps last week.
When users visit the Marketplace and view a virtual good, they now have the option to show it to their friends by Liking it. Playfish is utilizing this new viral distribution channel to entice potential users with in-game content before they install.
Previously, one could only Like a Facebook application as a whole, and not any specific content within the app.
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