Allen Bonde Discusses Moving from Social Media to Social Commerce

Allen Bonde is co-founder and CMO of Offerpop, a new social marketing apps company, and Managing Director of Evoke CRM, his consultancy. His passion for online marketing and e-commerce started at McKinsey and Yankee Group way back in 1996. Join his conversation on Twitter on @abonde.

A great thing about social media is that it’s simple to understand – and easy to get started. Yet, making sense of all the options and approaches for social media marketing – and how they relate to Social Customer Relationship Management (CRM) – can be overwhelming.

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