74 Percent of Us Expect Help When We SMS our Distress: The Red Cross Hopes to Make This a Reality

Social media isn’t just about social ads, the social graph and social networks – the Red Cross has identified social emergencies as part of the changing face of media in the digital age. According to a recent survey, 74% of respondents believed that emergency aid responders heard their cries of help through social media, and expected a response within the hour. The American Red Cross will be hosting an Emergency Data Summit on Thursday August 12th to explore how Twitter, SMS and other social media can be harnessed to ensure that first responders hear the distress cries and get to the scene as quickly as possible.

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