High Engagement Means More Virtual Goods Sales for Meez, ComScore's Most Engaging Virtual World

Meez, a web-based virtual world/online community, is drawing the best engagement rates of any virtual world in the US, according to ComScore’s June 2010 figures. The traffic measuring service reports that Meez users visit the site an impressive 203 minutes per month on average, just a few minutes behind YouTube, and sixth place in engagement overall. (Casual game site Pogo and Facebook hold the top two positions with 377 and 263 minutes, respectively.) According to Meez CEO John Cahill, there’s a correspondence between those high engagement rates and users spending on virtual items for their Meez characters:
“[T]he longer someone spends on our site the more they are likely so spend on virtual goods, and the more they invest in their community,” as Cahill puts it.