What Every Social Media Marketer Should Know About Kony

Kony Solutions provides a suite of products and support services designed to enable large brands to design, develop, deploy and manage feature-rich mobile applications in less time and at lower costs. Kony's proprietary Write Once, Run Everywhere single application definition enables applications to be created just once, in a device independent manner and deployed across multiple channels. After the jump - what you need to know about the Kony Mobile Applications Platform. The application in a sentence Kony Solutions, Inc. provides a Write Once, Run Everywhere mobile platform that enables Fortune 500 companies to offer consumers feature-rich mobile applications. Ways the product benefits social media campaigns The Kony Mobile Applications Platform integrates with popular social networking sites like Facebook, Twitter, LinkedIn and most other Web 2.0 communities. Common integrations are the pushing of either automated or user-defined status updates to be posted on the users' Facebook page or Twitter feed, for example, and uploading of photos and videos to users' Facebook accounts from the mobile application. These types of functionalities can encourage social media marketing programs as part of an integrated approach to mobile social shopping and other mobile commerce applications. Coolest feature Kony's proprietary Write Once, Run Everywhere single application definition enables mobile offerings to be designed and developed just once, in a device independent manner, and deployed across multiple channels, including on-device applications, mobile web, SMS/MMS, web gadgets, desktop applications and mobile operating systems. Feature rundown Kony's technology improves the user experience with a super-set of mobile capabilities that are optimized for each mobile device. Rather than downgrading mobile offerings to the meet the capabilities of the device with least functionality, Kony's solution adds functionality to devices without these extended capabilities. Kony reduces the development time needed for multiple devices. Depending on the application, Kony can deliver a solution in as little as eight to 12 weeks. Kony currently supports more than 8,000 mobile devices, tablets and popular operating systems, including the iPad, iPhone, Android, BlackBerry, Symbian, Windows Mobile and Palm devices and more than 15 browsers, such as Skyfire, Opera, Google Chrome, Minimo, Bolt, Firefox and HTML5. User profile Kony Solutions specializes in meeting the mobile application needs of large consumer centric brands across a variety of industries. Kony customers span the following markets: Automotive Commerce & Retail Financial Services Media & Entertainment Travel & Hospitality Case study A leading U.S. airline sought to launch an enhanced mobile website and a new on-device mobile application, aiming to personalize its services for its customers and enable them to conveniently manage their travel plans anytime and anywhere. Kony Solutions developed and deployed the airline's mobile website, optimized for nearly 10,000 device types, in less than 12 weeks. The mobile solution also took advantage of Kony Solutions' web integration capabilities, leveraging the airline's website and its existing connection to internal systems for reservations, flight status and loyalty program. The results for the airline have been significant, with a 50% increase in mobile check-ins, a 135% increase in loyalty program log-ins and a 100% increase in mobile visitor sessions. Pricing Per application, licensing of platform, subscription of hosted/managed services. Compared to competition According to the company, "Kony's technology is matchless in its ability to allow applications to access the best possible features of each operating system. Rather than a least common denominator approach, the Kony Mobile Application Platform enables applications to be optimized for individual device platforms and exposes extensive platform specific properties and development options, enabling applications to provide the richest possible experience on each device. "Kony also 'future-proofs' its client's mobile investment in the Kony Mobile Application Platform by allowing for simultaneous upgrades to all native applications via its singular application definition. With an extremely fragmented mobile landscape, this Change Once, Change Everywhere ability reduces maintenance, upgrade and future development costs for clients as new devices or operating systems are introduced to the market." With an ever-increasing number of social media marketing options, brands and agencies are searching for solutions to improve the effectiveness and efficiency of their campaigns. This series reports on significant product releases and updates to assist in selecting the most appropriate tools to meet individual objectives. We recently presented Position2 Brand Monitor, Infused Palermo, Scout Labs and StrongMail Social Studio.

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What Every Social Media Marketer Should Know About Kony

Neil Glassman

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Neil Glassman