Study: Americans To Fork Over $168m for Mobile Virtual Goods in 2010

The virtual goods market in America seems to be blooming – due to an increase in payment methods, increased ownership of devices and improving quality of engagement free-to-play titles and digital content creators are providing. Frank N. Magid Associates and Aurora Feint published a report discussing a less known topic: mobile virtual goods. According to their research, Americans spent $168m on mobile virtual goods last year. About 23 percent of the U.S population now owns smartphones, and of those, 45 percent play mobile games and 16 percent spend an average of $41 per year, exceeding the $168m figure from last year.