Iceland Rebuilds Their Image With Social Video Campaign

Following a tough year, ripe with bankruptcy and a volcanic eruption that threw worldwide travel into turmoil, Iceland is trying to rebuild their image with a new social video campaign. ‘Inspired By Iceland’ is showing the world just how inspiring Iceland can be, through video clips that show how people have been inspired by the country’s beauty and mentality.

The ‘Inspired By Iceland’ website showcases a new music video, featuring the uppity song ‘Jungle Drum’ by Icelandic singer Emiliana Torrini, and urges visitors to share the video with their friends to show the world that “Iceland is more awake than ever.”