Big Brands Are Putting $60 Million Into Apple iAds: Is It Really 50% Of The US Market?

With a market capitalization of over $200 billion and more than $40 billion in the bank, big brands’ commitments to put $60 million into Apple’s new iAds service may seem like chump change to Apple. But as part of a “give no quarter” strategy, Apple continues to maintain tight control of the monetization potential of its mobile devices with the goal of adding several more zeros to its iAd revenue while maintaining enviable profit margins.