YouTube's Greyson Chance Inspires Ellen To Start Her Own Record Label

Ellen announced yesterday that she has been so inspired by 12-year old Greyson Chance that she is starting her own record label, eleveneleven. Ellen will announce today on her show that Greyson will be the first artist signed to her new label, signaling a new era for YouTube stardom.

Ellen has positioned herself as one of the top YouTube scouts. She frequently has guests on her show who have starred in popular YouTube clips, such as OneManSho’s ‘What song is this?’, Unicorn After Wisdom Teeth girl, and most recently Greyson Chance.