Ed Norton Launches Charity Social Network with Star Power

What do you get when you cross a lovable philanthropist-celebrity with a social network just for charity? You get Crowdrise, an edgy, no-apologies fundraising network designed to leverage social networks in support of grassroots activism. And having Edward Norton and his celebrity pals as its face doesn’t hurt this fledgling non-profit one bit.

Crowdrise challenges people to sign up, donate to current causes, or start their own campaign. Users can “win amazing prizes that make perfect re-gifts,” donate “some cash money” directly to supported charities, and earn Crowdrise points for each Vote they receive on their own fundraising campaign.