Yahoo and Zynga Target Japanese Social Gaming Market

In just the last week, there have been reports of Zynga entering talks with the Softbank Japanese investment firm and now Yahoo Japan is partnering with DeNA to launch a PC-based social game platform. Are we going to see popular North American social games ported to Japan? DeNA’s mobile gaming site is already a very popular destination with 18 million registered users, so these moves won’t be the first time that Japanese players have experienced social gaming.

DeNA’s existing service, Mobage Town, is a huge virtual world available on mobile phones where players can play games, earn currency and chat They tried to port it to PC in 2008 and failed pretty badly, so this is the second attempt to bring their market to the online world.

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