Report: Zynga Should Be Worth $5 Billion

A detailed SecondShares.com analysis of Zynga’s revenue, audience size and potential growth has estimated Zynga’s market cap at $5 Billion. Zynga’s shares do trade in small quantities in private markets at around $9 per share at a market cap of $2.8 billion, and the report estimates that would be double if the shares were public.

In a discussion at Business Insider with Lou Kerner, an analysis of the report talks about the three key points – reach, growth of revenue and their market leader position – that give Zynga such a huge valuation.