Coke Launches Earth Month Promotion On Facebook

It’s April and amongst all the Earth Day and Earth Month-related events, Coca-Cola is asking Facebook users to give up their profile pics in order to raise money for Ocean Conservancy. For each Facebook user that participates by changing their profile pic as required, Coca-Cola is donating $1 to the conservancy, whom they’ve partnered with for 15 years. The conservancy is dedicated to getting rid of litter from our oceans and waterways.

The beverage company is trying to get 1.5M

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in