Facebook Announces "App2User" Liquidity Program for Merchants to Convert Rewards Points into Credits
Here at Facebook’s f8 conference in San Francisco, Deb Liu, product marketing manager for Credits, just announced a new Credits program called “App2User,” designed to enable merchants and loyalty program operators to convert their different types of rewards points into Facebook Credits.
Here’s how it would work: a rewards point system operator, like Chase, might offer their members a chance to convert their Chase points into Facebook Credits. The motivation for Facebook is to pump more Credits into the system (and users with Credits), so that they can spend more in apps.
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