GDC 2010: The Importance of Evoking Emotions in Social Games

When it comes to a giant conference like GDC 2010, there are always great talks to be heard, but a few like XEO Design President Nicole Lazzaro’s discussion, “4 Most Important Emotions for Social Games,” really stand out. This is the kind of talk every social game developer should hear, as should every game player who wants to know why they’re spending so much time adopting stray pink cows, or what have you.

Lazzaro, who has a degree in Psychology from Stanford, also studied documentary filmmaking in order to learn storytelling, a technique often applied in the most popular games.