Turbo Tax Aggregates Social Recommendations To Promote Their Product

TurboTax, one of the most popular tax preparation software from Intuit Inc., has unveiled Friends Like You, a new software recommendation service that lets users access reviews from their friends or people with similar tax situations.

Friends Like You is powered by Friendlyzer from Bazaarvoice. Friendlyzer is an innovative online recommendation engine that let users see reviews from people who displayed similar buying habits and other such traits. Similarly Friends Like You, lets users see reviews from their friends on Facebook or from people having similar tax situations such as having a baby, moved to a new house, switched to a new job and other such incidents which require you to submit tax statements.