Survey: Social Media Continues To Steal TV Ad Dollars
A new joint survey by Forrester Research and Association of National Advertisers shows that Social Media Ad spending continues to grow at the expense of TV advertising.
The survey questioned 104 US advertisers across 21 industries with an estimated combined media budget of $14 billion. The advertisers include organizations such as Cisco Systems, GlaxoSmithKline, ING, Kraft, Marriott, State Farm and Clorox.
The results of the survey show that advertisers have earmarked 41% of their media budgets for TV advertising in 2010, which is roughly the same percentage that they spent on TV advertising in 2009.
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