Report: Facebook Popularity Not Fading Among Young Users

A new study being released this morning by Anderson Analytics reveals that prior reports suggesting Facebook may be losing it’s coolness factor among college students are inaccurate. Facebook was viewed as “cool” by 82 percent of males and 90 percent of females in the study. While the study does not allude to reasons for the site’s continued popularity, it does suggest that Facebook is becoming a “new mass medium”.

Also of interest was that Facebook overtook Google in terms of popularity among both genders.