Facebook Adds Fan Feature To Poll And Event Engagement Ads

Facebook has a number of engagement ads which are displayed on the homepage. The most popular are those which let users click on the “Become a Fan” button directly under and image or video about the product, service, or brand. As of today, polling and event engagement ads include the ability to become a fan immediately after RSVPing for the event or completing the poll. It’s a great way for the advertisers to get ongoing engagement beyond the life span of the ad.

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