Facebook Working On Solution For Re-Engaging Non-Bookmarked App Users

Despite casual public acknowledgement of the impact of Facebook killing off notifications, many developers have been scrambling behind the scenes. The reason is that Facebook’s upcoming changes make it practically impossible for developers to re-engage users after they’ve visited an application for the first time, unless they bookmark the application. Yesterday I suggested that Facebook’s new Bookmark button would help curb some of the impact of the upcoming changes. At the time we failed to notice one other subtle change by Facebook.