Interview With Will O'Brien Of TrialPay

Earlier this week I had the opportunity to speak with Will O’Brien of TrialPay to discuss the company’s offering and the current state of offer-based advertising on the web. While there has been the argument that social applications don’t have effective monetization strategies, there’s no doubt that social games have already cracked the monetization nut and are bringing in significant revenue.

Zynga reportedly is generating over $100 million and quite possibly closer to $200 million this year thanks to the massive success of FarmVille, which is now the largest game on Facebook.