Facebook Launches New Ad Targeting Filters

Over the past couple weeks I’ve been writing about hints of new targeting features for Facebook Ads. As of today, those features have gone live. This evening Facebook posted a note on the Facebook Ads page about three new filters: Connections, Locations, and Birthdays. We already posted about the multi-country advertisements but not about the additional two filters: connections and birthdays.

Connections enable advertisers to target members of groups, pages, or events that they own or target those users that are not already members.