Will Facebook Events Soon Compete With Eventbrite?

Facebook has publicly stated their intent to launch a payments platform and have even begun testing it with multiple application developers but one area where they've yet to integrate is their own products. While the company has tested a system which enables users to send credits, nothing has been released since those initial tests. One area where we see a ton of potential is Facebook events, which has become one of Facebook's most popular applications. Facebook even reported that Facebook events is larger than evite, which was once the most dominant site for social event planning. Eventbrite has become a dominant player in the event registration space though, especially for paid events. Facebook is great for attracting users to your events but if you want to pay, you'll have to go use another platform. With so many users on Facebook events though, it only makes sense to expand their offering to a paid service. Large transactions can be challenging to manage though and Facebook's new payment system is not intended for large transactions as far as we know. Many industry insiders have been calling it a "micro-transactions" platform. Facebook is the leader in online events since it's so easy to use but even with its simplicity we expect the product's functionality to expand. With millions of events taking place around the world, the events application present a great way to collect money. So how much money is it worth to Facebook? We'd guess that events are already generating tens of millions of dollars a year in terms of their percentage of pageviews on Facebook but with the addition of payments, the company could be generating far more. How much money exactly? How about 10 bazillion dollars!!!! Alright, maybe we don't actually know the exact amount but I'd bet that it would generate a lot. Do you think integrating payments with Facebook's event platform makes much sense?

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Will Facebook Events Soon Compete With Eventbrite?

Nick O'Neill

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Nick O'Neill