Interview With Murti Hussain, President of Peanut Labs

Last week I had the opportunity to speak with Murti Hussain, the President and Co-Founder of Peanut Labs about the company’s advertising strategy and the social advertising landscape in general. Peanut Labs helps publishers monetize their sites (largely game publishers) through survey offers from large brands. The company actually got started through their own gaming site which used peanuts as a form of virtual currency.

After turning profitable, the company decided to provide services for other publishers to help them monetize their games.