Mochi Media and hi5 Partner to Integrate Virtual Currency and Sell Ads
Social network Hi5 has been racking up the partnerships lately – most recently on the payments front with Paymo and PlaySpan. However, the company also recently struck a deal with Mochi Media, a company that helps developers monetize their Flash games with in-game ads.
Under the partnership, Hi5 will gain access to Mochi’s extensive game library. In turn, the social network will enable players to purchse virtual goods with Hi5’s universal virtual currency, Hi5 Coins. Of the 7000 flash titles available on Mochi Media, Hi5 will integrate its virtual currency with about 200 of them.
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