Facebook Lexicon Shows Facebook Users Impacted By The Economy

Yesterday afternoon I noticed that a friend of mine, Adam Conner, had posted a link to the Facebook Lexicon which was searching for the term “laid off”. The results are impressive in that it shows a steep increase in the occurrence of the phrase starting in September and continuing to peak now. While these are some depressing statistics, it illustrates how Facebook can be used to produce valuable research.

Currently, the information provided through Facebook Lexcion is still limited but if the company can continue to improve the tool for providing real-time analysis, the company could be on to something.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in