Facebook Continues Build Out of Gifting Business with Scheduled Birthday Gifts
Facebook, which has been testing giving its Gifts application more prominence on friends’ profiles before their birthdays recently, has just launched another new Gifts feature: scheduled birthday gifts.
With scheduled gifts, you can buy Facebook gifts for your friends whose birthdays are coming up ahead of time – but Facebook won’t actually “deliver” the gift to your friend’s wall until their actual birthday.
Interestingly, however, other friends will be able to see that you are giving a birthday gift before the recipient’s birthday – perhaps a move by Facebook to subtly increase the social pressure on others to give a Facebook Gift as well.
Virtual gifts are an increasingly important revenue stream for Facebook.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in