Mobile Social Networks Help the Mobile Industry Overall

Some web trends do eventually translate into mobile web usage. According to a comScore report this week, the use of mobile social networking is driving mobile Internet usage in Western Europe (Germany, France, Italy, Spain, UK). In November, 34% of mobile phone owners in Western Europe that visited social networking sites accessed social media, but not other mobile web content. That means that a good portion of the 12.1 million mobile users in Western Europe are using their mobile web access just for social networking purposes.

Compared to other applications for accessing mobile web pages, social network mobile access grew at a much faster rate, clocking in at 152% increase between November 2007 and November 2008.

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