Facebook Expands Application Invite Feature

Today Facebook has announced a new invite feature for applications: email. Yes, application users can now invite their friends to use your application via e-mail. When users enter their friends email addresses, they are not used against your daily invite allocation limit. I would say that developers should be enthusiastic about this but honestly I’m not sure how much of a value add this feature is.

The invite functionality within Facebook was primarily beneficial for developers thanks to their ability to send application notifications to friends.