MySpace Announces Partnership to Support Audience-Uploads of Copyrighted Content
Last night MySpace announced a new video partnership with Auditude, to “enable advertising opportunities within audience-uploaded videos across MySpace.” One of the key technologies being leveraged is one that enables MySpace and Auditude to fingerprint copyrighted material and attribute owners of that content.
That means that even if individuals attempt to post copyrighted material from Saturday Night Live, NBC will receive an attribution ad which helps to promote the show. Additionally all revenue from advertisements on that video will flow to NBC and not the user who uploaded the video.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in