The Social Web Economy: Ad Networks & Sales Teams

This is a continuation in the series “The Social Web Economy

Ad networks are the primary source of revenue for most of the product companies on the social web. While some companies have their own internal sales team, the majority of the product companies rely on these ad networks to manage most of their sales. They are too small to handle this part of their operations. Smaller media companies also frequently outsource their ad sales to an advertising network.

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