Why Did Facebook Give Up on Beacon?

When speaking at the D6 Conference out in Carlsbad California, Mark Zuckerberg emphasized that Beacon was a big mistake. While I was personally a big critic of the system due to the inability to opt-in and the default setting of opt-out, I don’t think that Beacon was a horrendous idea. People want to let others know about some of the activities that they are up to online. Mark Zuckerberg tends to dismiss the entire program though and I think that it is a poor cop-out.