Don't Make Your Product Free. Charge for it!

Whoa, that was a creative idea. I’m thinking to myself as I watch yet another person on YouTube come up with an entertaining and interesting idea. Everyday we view engaging content that takes time out of our day and helps us temporarily escape the harsh realities of this world (well at least harsh for some). While watching this engaging content we think to ourselves, “wow, I could do that!” This moment is critical to determining and justifying the following months and often years of our lives (at least for many entrepreneurs).