Facebook Newsfeed, Not the Primary Source of App Installs

Justin Smith just posted an interesting article about Facebook revealing new application statistics to developers. I went and checked out my own application statistics and compared them to the ones that Justin posted. The result? An almost duplicate chart depicting the source for application installs. Contrary to popular belief, the newsfeed came in third as a source for application installs.

Surprisingly, the most popular source for application installs was the “Add” link within profile boxes. The second runner up was the application directory.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in