What is the right price for an indie eBook? The most common price for an indie eBook published through the self-publishing platform Smashwords is $2.99.
This is according to the company’s second annual Smashwords survey which analyzed more than $12 million in sales data for 120,000 indie eBooks sold from May 1, 2012 through March 31, 2013. This includes sales data from across the company’s retail distribution network, which counts Apple’s iBookstore, Barnes & Noble’s Nook store, Sony, Kobo and Amazon. Smashwords explored a number of different attributes and how these attributes affect sales including the role that word count and character count plays in eBook sales and how new releases can drive backlist titles.
According to the metrics, there are more than 8,000 eBooks that cost $.99 and there are also more than 8,000 eBooks available for $2-2.99. Interestingly there are only about 3,000 eBooks available for $1.00-$1.99, the price in between.