1Q EARNINGS: Sheryl Sandberg ‘Excited’ About Facebook’s Premium Video Ads
Facebook Chief Operating Officer Sheryl Sandberg offered an update on the social network’s recently introduced premium video ads during the company’s first-quarter earnings call Wednesday.
Facebook Chief Operating Officer Sheryl Sandberg offered an update on the social network’s recently introduced premium video ads during the company’s first-quarter earnings call Wednesday.
Nomura Analyst Anthony DiClemente asked during the question-and-answer period:
For Sheryl, just wondered if you could give us a little more of an update on premium video ads. Specifically, I’m curious as to how those are sold. Are they sold on an impression basis, or on a performance basis, or some hybrid of the two?
Sandberg answered:
On video ads, video represents a really big opportunity, really driven by consumer behavior.
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