1Q EARNINGS: Advertising, Advertising, Advertising

Legend has it that when famous bank robber Willie Sutton was asked why he targeted banks, he replied, “Because that’s where the money is,” and the same logic applies to why Facebook’s quarterly earnings calls devote so much time to advertising. The social network’s first-quarter earnings call Wednesday was no exception.

1QKeyboard650Legend has it that when famous bank robber Willie Sutton was asked why he targeted banks, he replied, “Because that’s where the money is,” and the same logic applies to why Facebook’s quarterly earnings calls devote so much time to advertising. The social network’s first-quarter earnings call Wednesday was no exception.

In his opening remarks, Co-Founder and CEO Mark Zuckerberg devoted a chunk of time to advertising, saying:

Advertising and the ability to reach people more broadly is one of the most important technology platforms for achieving this, and we’re investing a lot to serve four major kinds of partners: small businesses, brands, developers, and ecommerce partners.

After introducing News Feed ads, which increased the supply of ads in our system, our recent efforts have primarily focused on improving the relevance and quality of these ads.

To do this, we’ve been working to improve the tools we provide for marketers, so they have access to better targeting capabilities,...

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