Facebook At End Of 1Q: 1.11B Monthly Active Users, 751M Mobile MAUs, 189M Mobile-Only MAUs

By David Cohen 

Facebook’s total monthly active users and daily active users continued to trend upward in the first quarter of 2013, reaching 1.11 billion and 665 million, respectively, as of March 31, but growth in the core markets of the U.S. and Canada has slowed considerably, with the bulk of new MAUs and DAUs coming from Asia and the rest of the world, not including Europe.

The social network’s first-quarter MAUs of 1.11 billion were up 23 percent versus the first quarter of 2012, and up 5.1 percent from 1.056 billion in the fourth quarter. However, Facebook only added 2 million MAUs in the U.S. and Canada during the quarter.

It was a similar story for DAUs, as the first-quarter-2013 total of 665 million was up 26 percent compared with the year-ago period and up 7.6 percent from 618 million in the previous quarter, but only 4 million DAUs came from the U.S. and Canada.

Mobile MAUs soared to 751 million for the period ended March 31, up 54 percent year-over-year and up 10.4 percent from the fourth-quarter-2012 total of 680 million.

And mobile-only MAUs also experienced major growth, reaching 189 million as of March 31, compared with 157 million at year-end 2012 and just 83 million at the end of the previous-year quarter.

Instagram, the photo-sharing application acquired by Facebook last September, announced in February that it had reached the 100 million MAU mark.

Readers: Do you think Facebook can accelerate user growth in the U.S. and Canada again, or are those markets saturated?