YouTube reached a milestone: A user who subscribed to the Machinima Sports channel pushed the Google-owned video site to the 1 billion – subscription mark. Product marketing manager Georges Haddad made the announcement on the YouTube Blog:
Early on (we’re talking ’06 here, people!), the yellow subscribe button made its debut so that the latest videos from your favorite channels could make a beeline to your inbox/eager eyes. Today, the button that’s been immortalized as a throw cushion hits an important landmark: It’s been clicked more than 1 billion times. And who was the lucky channel to get that billionth hit? It was MachinimaSports, who are, not coincidentally, on our homepage on Friday.
In fact, there is so much subscription activity that there are more than 1 billion subscription notification emails sent every week and 15 YouTube channels have crossed the 1 million-subscriber mark: fred, nigahiga, kassemg, shanedawsonTV, shanedawsonTV2, smosh, universalmusicgroup, machinima, sxephil, mysteryguitarman, davedays, kevjumba, realannoyingorange, raywilliamjohnson, collegehumor, and failblog.
So what’s next for subscriptions? Turns out, we’ve got a spankin’ new widget that any video-maker can embed on his/her Web site or blog. It lets people subscribe to your YouTube channel with a single click, without having to leave your site to log into YouTube or to confirm their subscription. The entire process happens in the widget.