12% Of Twitter's Q1 Ad Revenue Came From Auto Industry
New insight into Twitter’s ad program, officially dubbed Promoted Products, shows that the auto industry is one of the largest single industries gobbling up Promoted Tweets, Trends and Accounts: it alone accounted for 12% of Twitter’s revenue in Q1 of this year.
In an interview with Clickz, Twitter’s chief revenue officer Adam Bain shed some light on where Twitter is seeing success with its advertising platform.
Aside from the auto industry, Bain said that the financial sector is a surprise Twitter ad heavyweight, and that the entertainment industry also makes up a significant portion of ad sales.
Bain
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