11 Tips On How to Drive Sales With Content (Infographic)
Promoting content effectively allows it to reach more potential customers.
Marketers can sometimes obsess over engagement, while lead generation and increases in sales are ignored as metrics. An infographic from Clearvoice provides 11 tips for keeping your content marketing focused on the ultimate goal.
When creating content, it’s important not to simply focus on top of the funnel messaging. As critical as awareness and interest campaigns are, creating content for each phase in the customer journey is equally valuable. For example, including testimonials informs potential customers during the consideration phase of the funnel, and expanding on popular posts can provide details for customers in the evaluation phase.
Promoting content effectively allows it to reach more potential customers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in