Did you know that auto posting to Facebook decreases likes and comments by 70 percent? Or that 83 percent of consumers say that social media interaction increases their likelihood of buying?
Posting to social media is a balancing act. It’s not enough to create content and send out a few tweets. Engaging your audience with educational yet entertaining updates requires honing your skills to be both bold and humble, confident yet open-minded, and professional but occasionally humorous.
To explore the 10 Super Powers of social media marketers, Placeter teamed up with Ann Handley of MarketingProfs and Barry Feldman of Feldman Creative to illustrate the skills needed to succeed in today’s market.