The end of the year is almost here and you know what that means—it’s time to prepare yourself for being bombarded with 2012 roundups and lists! Here we bring you our first end of the year viral video roundup—the top 10 branded viral videos of 2012.
Unruly has ranked global branded viral videos in their 2012 Unruly Global Viral Video Ads Chart, which is based on the number of times each video was shared, rather than the number of views.
While big, well-known brands like P&G, DC Shoes, TNT, Chevrolet and Volkswagen made the Top 10, a surprise brand came in at number 1—Invisible Children, the non-profit behind this year’s viral sensation KONY 2012. KONY 2012 has been shared over 10.1 million times since it hit YouTube on March 5. Unruly reports that, “The incredible success of this 30-minute video demonstrates how a relatively unknown entity can make a global impact in social media with powerful content and a comprehensive distribution strategy.” It’s true that a year ago most people had never even heard of Invisible Children. It’s pretty amazing that they succeeded in passing all of the world’s biggest brands to land the number one spot on Unruly’s chart.
Unruly reports that the number of video shares of branded content saw a 21 percent increase this year, with the top 500 ads attracting a total of 113 million shares. Additionally, shares of the top 10 ads rose a whopping 67 percent, from 16.8 million in 2011 to 28 million this year.
Sarah Wood, co-founder and COO of Unruly, says, “Emotive content and bottom-up sharing stole the show this year. The world’s biggest brands can learn from Invisible Children: it’s not about a 30-second commercial anymore when a 30-minute video gets 10 million global shares.”
Check out the top ten most-shared branded video ads of 2012 below and click here for the full top twenty list. How many of these ads to you remember seeing?
Invisible Children: KONY 2012
TNT: A Dramatic Surprise On A Quiet Square
Abercrombie & Fitch: Call Me Maybe
DC Shoes: Gymkhana 5
P&G: Best Job
Dancesport Studio: Two-Year-Old Dancing The Jive
Melbourne Metro: Dumb Ways To Die
Chevrolet: OK Go, Needing/Getting
Volkswagen: The Bark Side
PBS Studios: Mister Rogers Remixed, Garden Of Your Mind
Megan O’Neill is the resident web video expert here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.