10 Measures Of Facebook ROI For Your Brand

That does not mean, however, that the tried and true measures should be summarily tossed in the trash to make room for new benchmarks. Nor does it mean brands should attenuate their expectations because “social media is so new and changing so rapidly” or “the metrics you need are difficult to obtain.”

I have seen a number of brands default their success assessment and – oh, horror – design their initiatives against readily available metrics, rather than what is relevant to their overall business objectives.